Why dealer-first
End customers search online and buy from whoever they find. If your product isn't presented well at your retailers, they buy elsewhere, or a different brand.
Arend Group measures per item and per retailer how easily your products can be found online: in the webshop, in search engines and in AI assistants.
We then work with your retailers to improve what is missing. Your retailers keep selling, your customer relationships stay direct.
What you get
Insight per item
Which product is online at which retailer, with what information.
Based on the EAN code.
Insight per region
How many retailers around an address have your product online.
Useful for campaigns and new retailers.
Product content at the retailer
Your official texts, photos and specifications, loaded into the retailer's webshop.
No more retyping.
Improvement per retailer
We carry out the improvements, with the retailer's agreement.
And then measure again.
End-customer enquiries to the retailer
Anyone looking for where to buy ends up at a retailer nearby.
Not at a webshop of the brand.
What it brings you
Your retailers get stronger online, and you see where things can improve.
One neutral party for measurement, content and follow-up.
Your data stays yours, the retailers' data stays theirs.
Honest figures: what we can't measure, we show as not measured.
How we get started
1
Introduction: which products, which retailers, which countries.
2
First measurement on your catalogue and your retailers.
3
Discussion: where you are strong, where there is something to gain.
4
Improve and measure again, at your pace.
Good to know
Arend Group sells no products and receives nothing on your sales.
Retailers take part in content and improvements voluntarily. We only contact them on behalf of you or your commercial representative.
Your commercial representative can also arrange this for you.
Prices and stock are set by the retailer, not by Arend Group.
Frequently asked questions
Do you need your own webshop?
No. Dealer-first means precisely that your customers buy from your retailers.
Do you also measure ChatGPT and Google?
What we can measure honestly and legally, we measure. The rest we show as not measured. See How we measure.
Does it work with every webshop system?
With most common systems. Where it isn't possible, we provide instructions for the supplier of that system.
Who sees the results?
You and whoever you give access.
Curious how easy your products are to find?
Tell us which brand and which market, and we'll show you what a first measurement reveals.